This thematic area focuses on the preservation, promotion and creative activation of cultural landscapes, heritage sites, local memory, traditional knowledge and contemporary cultural creation. MountMed recognises mountain culture as a living resource for territorial identity, social cohesion and sustainable development.

The area includes cultural heritage, history, cultural landscapes, local memory, craftsmanship, gastronomy, religious heritage, pilgrimage, rituals, geology, world heritage landscapes, creative practices and contemporary cultural creation. It also includes digital innovation for cultural heritage and storytelling.